#privacy - Sidespin Group

Smart TVs, Viewer Measurements, and Privacy

by Istvan Jonyer | Jun 23, 2021 | Due Diligence, Expert blog, Expert Witness, Internet of Things, Networking, Smartphone

One does not have to be a smart TV expert to realize that having a computer in our television sets will offer new opportunities for measuring TV watching habits. Nielsen is the prominent 3rd party provider of TV ratings for the advertising industry, and the company...

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